Ugly, boring, and not good for much at all. As recently as 2019, the now-ubiquitous QR Code was looked upon as an over-hyped marketing device from a by-gone era. A bit like the CD-ROM or the USB keyring, printed QR Codes were yesterday’s gimmick bound for the dustbin....
Ever get that feeling every bit of marketing looks the same? You’re not the only one. Some of Australia’s biggest firms picked up on this problem several years ago when they saw overly polished campaigns failing to resonate with audiences. Whether its Bunnings’ use of...
