by Mark Cusack | Mar 10, 2023 | Brand
Across Australia, businesses are doing it themselves like never before. Rather than outsourcing or hiring trained professionals, an abundance of hi-tech tools is putting specialised skills in the hands of owners. From accounting to HR to business development,...
by Mark Cusack | Sep 19, 2022 | Marketing
We’d all love to have a website address that rolls off the tongue. Well, that dream came a little bit closer with this year’s release of ‘.au’ domain names. Don’t say ‘.com.au’ after a business name. Just say ‘DOT A...
by Mark Cusack | Oct 27, 2021 | Digital, Print
Ugly, boring, and not good for much at all. As recently as 2019, the now-ubiquitous QR Code was looked upon as an over-hyped marketing device from a by-gone era. A bit like the CD-ROM or the USB keyring, printed QR Codes were yesterday’s gimmick bound for the dustbin....
by Mark Cusack | Oct 6, 2021 | Marketing
Could 2022 see the beginning of a creative marketing renaissance? Understandably we’re all reluctant to make too many bold predictions after a couple of rather depressing years. Still, we thought we’d turn our attention to the potential for happier times ahead,...
by Mark Cusack | Sep 15, 2021 | Digital, Marketing, Social media
Ever get that feeling every bit of marketing looks the same? You’re not the only one. Some of Australia’s biggest firms picked up on this problem several years ago when they saw overly polished campaigns failing to resonate with audiences. Whether its Bunnings’ use of...
