Welcome to The Blast
Here you’ll find out latest thinking on topics of interest in the world of marketing, design and more.
The pros and cons of brand self-management
Across Australia, businesses are doing it themselves like never before. Rather than outsourcing or hiring trained professionals, an abundance of hi-tech tools is putting specialised skills in the hands of owners. From accounting to HR to business development,...
RU .AU ready?
We'd all love to have a website address that rolls off the tongue. Well, that dream came a little bit closer with this year's release of '.au' domain names. Don't say '.com.au' after a business name. Just say 'DOT A U'. Perhaps you're worried about your...
Rebranding: why, why not and what matters
Is a brand refresh one of those things you’ve had on the back burner? As a creative agency, you might think we’d love nothing better than for all our clients to consider a new look for the new financial year. But that’s not true. There are many reasons to update your...
The Great QR Code Comeback
Ugly, boring, and not good for much at all. As recently as 2019, the now-ubiquitous QR Code was looked upon as an over-hyped marketing device from a by-gone era. A bit like the CD-ROM or the USB keyring, printed QR Codes were yesterday’s gimmick bound for the dustbin....
A Creative Future
Could 2022 see the beginning of a creative marketing renaissance? Understandably we’re all reluctant to make too many bold predictions after a couple of rather depressing years. Still, we thought we’d turn our attention to the potential for happier times ahead,...
Is Digital Disinfectant Making You Less Visible?
Ever get that feeling every bit of marketing looks the same? You’re not the only one. Some of Australia’s biggest firms picked up on this problem several years ago when they saw overly polished campaigns failing to resonate with audiences. Whether its Bunnings’ use of...
Manageable Marketing: Our top 5 tips
Marketing fatigue isn’t new. A campaign launch is exciting, generates interest and is a fantastic tool for motivating your team around the latest product push. The issues arise a few days and weeks down the track. The content ideas dry up, the motivation subsides and...
