Welcome to The Blast

Here you’ll find out latest thinking on topics of interest in the world of marketing, design and more.

The Blast
The pros and cons of brand self-management

The pros and cons of brand self-management

Across Australia, businesses are doing it themselves like never before. Rather than outsourcing or hiring trained professionals, an abundance of hi-tech tools is putting specialised skills in the hands of owners. From accounting to HR to business development,...

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RU .AU ready?

RU .AU ready?

We'd all love to have a website address that rolls off the tongue. Well, that dream came a little bit closer with this year's release of '.au' domain names. Don't say '.com.au' after a business name. Just say 'DOT A U'. Perhaps you're worried about your...

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Rebranding: why, why not and what matters

Rebranding: why, why not and what matters

Is a brand refresh one of those things you’ve had on the back burner? As a creative agency, you might think we’d love nothing better than for all our clients to consider a new look for the new financial year. But that’s not true. There are many reasons to update your...

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The Great QR Code Comeback

The Great QR Code Comeback

Ugly, boring, and not good for much at all. As recently as 2019, the now-ubiquitous QR Code was looked upon as an over-hyped marketing device from a by-gone era. A bit like the CD-ROM or the USB keyring, printed QR Codes were yesterday’s gimmick bound for the dustbin....

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A Creative Future

A Creative Future

Could 2022 see the beginning of a creative marketing renaissance? Understandably we’re all reluctant to make too many bold predictions after a couple of rather depressing years. Still, we thought we’d turn our attention to the potential for happier times ahead,...

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Manageable Marketing: Our top 5 tips

Manageable Marketing: Our top 5 tips

Marketing fatigue isn’t new. A campaign launch is exciting, generates interest and is a fantastic tool for motivating your team around the latest product push. The issues arise a few days and weeks down the track. The content ideas dry up, the motivation subsides and...

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