Select Page

Welcome to The Blast

Here you’ll find out latest thinking on topics of interest in the world of marketing, design and more.

The Blast
Rebranding: why, why not and what matters

Rebranding: why, why not and what matters

Is a brand refresh one of those things you’ve had on the back burner? As a creative agency, you might think we’d love nothing better than for all our clients to consider a new look for the new financial year. But that’s not true. There are many reasons to update your...

read more
The Great QR Code Comeback

The Great QR Code Comeback

Ugly, boring, and not good for much at all. As recently as 2019, the now-ubiquitous QR Code was looked upon as an over-hyped marketing device from a by-gone era. A bit like the CD-ROM or the USB keyring, printed QR Codes were yesterday’s gimmick bound for the dustbin....

read more
A Creative Future

A Creative Future

Could 2022 see the beginning of a creative marketing renaissance? Understandably we’re all reluctant to make too many bold predictions after a couple of rather depressing years. Still, we thought we’d turn our attention to the potential for happier times ahead,...

read more
Manageable Marketing: Our top 5 tips

Manageable Marketing: Our top 5 tips

Marketing fatigue isn’t new. A campaign launch is exciting, generates interest and is a fantastic tool for motivating your team around the latest product push. The issues arise a few days and weeks down the track. The content ideas dry up, the motivation subsides and...

read more